Outline For Major Project

Some of you have chosen to analyze an existing campaign. Some of you have chosen to develop a new campaign.  Regardless, the following outline should be helpful.

• Analyze or develop a campaign strategy.
• Analyze and diagnose the environment and marketplace.
• Audience analysis
• Environment (PEST analysis)
• Organizational/internal assessment (SWOT)
• Choose among strategic options
• Communications plan (a broad outline)
• Tactics employed - be medium, market, segment, audience.
• Targets & Means - the 'what's' and the 'by when's'
• Metrics - how measured.
• Feedback and evaluation
• If analyzing an existing campaign: what worked?  What learnings?
• If creating a new campaign: how would you measure success?

Status Check

I'll have some blogging grades for you next week. As of today, you should have two posts up on the class blog. Nancy and Reena - I have no posts for either of you. Cassie and Becky - I have just one from each of you. Please let me know ASAP if you're having difficulties.

In my comments on your posts, I've tried to make suggestions for further research, study or thought on the communications issues and challenges you've posed. Please pay attention to what your classmates are saying and my responses in the comments.